What we do

Network, supply and buying in one model

Paradion helps advertisers acquire users through selected affiliates, controlled publisher supply and machine-assisted media buying. We focus on measurable post-click value, not cosmetic volume.

Network layer

We work with selected affiliates and traffic partners, align the offer rules, maintain communication and protect the advertiser from uncontrolled source sprawl.

Offer onboarding and partner guidance
Commercial clarity and traffic-source expectations
Mobile tracking and postback support
Early quality feedback to publishers

Publisher layer

We also operate from the supply side, buying and optimizing mobile media directly where that is the right route to quality. This allows faster testing and more accountable decisions.

Mobile-web funnels and app handoffs
Creative tests within compliance boundaries
Source-level budget pacing
Kill, hold or scale decisions based on cohorts

Measurement

We build around the value event

For fintech that may be KYC completion, funded accounts and LTV by segment. For iGaming it may be FTD, NGR and cohort ROAS. For subscription apps it may be trial activation, trial-to-paid, ARPU and D7/D30 retention.

MMPAppsFlyer, Adjust, Branch, Kochava-style flows

S2SCookieless server postbacks where possible

SKANConversion-value planning for iOS signals

CohortsRetention and revenue learning loops

Operating principles

More accountable than resale, more flexible than an agency

Selective affiliates

We prefer fewer partners with clearer expectations over a broad marketplace where source quality is hard to govern.

Direct supply intelligence

Publisher-side buying gives us hands-on data about what works before it becomes a scaling recommendation.

Advertiser-side alignment

We work backwards from the advertiser KPI and keep the commercial model close to the economics of the user.

Tell us your acquisition problem

We will respond with a straight view on whether Paradion can help.

Email Paradion